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Branding is only one facet of advertising (albeit a very valuable
one). In today's increasingly fragmented, personalized,
on-demand marketplace, direct response marketing can be equally
important. You only have to look at the growing impact of
the Internet to see the possibilities.
While branding can ultimately influence a purchasing decision,
direct marketing can spur immediate inquiry and communication,
if not a commitment right on the spot. It requires a more
personal, focused and direct dialogue with a target -
an "individual wooing" rather than a more traditional
"mass appeal".
At LoBo & Petrocine, our DR experience speaks volumes.
It's unusual to find a marketing communications agency
that's adept at both branding and direct response. But
we are and we have the body of work to prove it. Not only
do we know all the touch points and most effective ways to
communicate with prospects on a more one-to-one basis, we
are very familiar with the direct communication avenues now
available to advertisers, having already utilized many for
our existing clients.
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