LoBo & Petrocine to Market Waterford Room for the Irish Coffee Pub
May 10, 2005
Janet
Winckler Joins LoBo & Petrocine
March 16, 2005
LoBo & Petrocine Ties Into NBC's "The
Apprentice"
March 4, 2005
LoBo & Petrocine
Appoints Beth Beyer Agency Comptroller
October 15, 2003
LoBo & Petrocine to Market Waterford Room for the Irish Coffee Pub
Melville, NY, May 10, 2005 - LoBo & Petrocine,
the Melville-based marketing communications firm, has been
selected by the Irish Coffee Pub to help market their Waterford
Room, a private space for weddings and business meetings.
According
to Russ Petrocine, President of LoBo & Petrocine, "We're
excited about this assignment. By creating a unique identity for the Waterford
Room at the Irish Coffee Pub we can more effectively grow their wedding, business
meeting and off-site catering business."
Petrocine goes on, "The Irish Coffee Pub is a Long Island landmark. They
have a great reputation as one of the most charming, intimate places to go for
lunch or dinner. We want to help make the Waterford Room top-of-mind when people
think about a place for catered events."
LoBo's campaign to market the Waterford Room includes print and broadcast
as well as Internet advertising. According to Petrocine, "A number of people
at our agency have experience working in the hospitality industry. That gives
us a unique understanding of the marketplace that we will use to make the Waterford
Room a wedding and business meeting destination."
The Irish Coffee Pub is located on Carleton Avenue in East Islip. It was recently
rated "One of the most romantic restaurants on Long Island" by News
12 Long Island.
LoBo & Petrocine opened its doors in 2003. The firm was founded by partners
Russ Petrocine, Lou LoPriore and Rick Bodamer. The agency currently has gross
billings in excess of $9 million. Their clients represent a diverse range of
industry categories including education, health, natural nutrition,
real estate,
marine and automotive.
Janet Winckler Joins LoBo & Petrocine
Melville, NY, March 16, 2005 - To meet their growing
client roster and increased volume of work, LoBo & Petrocine,
the Melville-based marketing firm, has hired Janet Winckler
to be their Traffic/Production Manager.
According to LoBo
President, Russ Petrocine, "When
we opened our doors just over two years ago, we were able
to manage traffic and production with the staff we had. But
I'm pleased to say we've grown beyond that. Luckily,
Janet was available to join us to improve our work flow processes
and oversee quality control for the increasing volume of
print material we are producing."
Winckler has more
than 25 years of advertising industry experience, with an
extensive background in print production. She was
Production Manager for several Long Island marketing firms,
including Stillman Advertising, Progressive Marketing, Greenstone
Roberts and Rabasca & Co. She has also worked on a number
of national and regional accounts, including Twinlab, Astoria
Federal Savings Bank, Bic, Domino Sugar, Bodyonics/ Pinnacle,
Apple & Eve, Avis Car Rental, and Palm Bay, a distributor
of imported wines.
LoBo & Petrocine opened its doors in
2003. The firm was founded by partners Russ Petrocine, Lou
LoPriore and Rick
Bodamer. The agency currently has gross billings in excess
of $9 million. Their clients represent a diverse range of
industry categories including education,
health, natural nutrition, real estate, marine and automotive.
LoBo & Petrocine Ties Into NBC's "The Apprentice"
Melville, NY, March 4, 2005 - Marketers come up with
creative solutions for their clients. That's their job.
But in today's rapidly changing marketplace, those solutions
don't necessarily come from the creative department.
And in the case of a project LoBo & Petrocine recently
completed for their client, Bryant & Stratton College,
a uniquely creative idea came from the firm's "media
mavens."
The result is a TV commercial for Bryant & Stratton specifically
created by LoBo & Petrocine to run during NBC's
hit program, The Apprentice.
LoBo & Petrocine President, Russ Petrocine, explains,
"Bryant & Stratton College has a 150 year history
of helping people earn the degree they need to advance in
good careers; to, in effect, hear employers tell them, 'You're
hired.'" So it occurred to us, why not leverage
the popularity of a hit TV show that features the phrase,
'You're fired?'"
But as opposed to just running a Bryant & Stratton commercial
during The Apprentice, LoBo & Petrocine took the idea
further. First they hired Maria Boren to star in the commercial.
Boren was a cast member on the second season of The Apprentice
(she was notable for her pixie haircut and no-nonsense demeanor).
Then they got particularly creative in terms of where they
ran the commercial.
Petrocine explains, "In most markets, our media department
was able to have ours be the very first commercial to air
right after Donald Trump says, 'You're fired.'
Then the spot plays off the show. You see Maria coming out
of the boardroom rolling her suitcase. She says, 'If
you want to hear you're hired, go to Bryant & Stratton
College.' Then she gets on the elevator and leaves.
Petrocine went on, "The commercial is very dramatic
and very effective, but the placement was essential. We wanted
to achieve an immediate contrast between Trump closing the
door on someone's future and Bryant & Stratton College
opening another door to a better, brighter future."
According to Tracy Nannery, Bryant & Stratton College's
Vice President/Admissions, "This commercial fits perfectly
with Bryant & Stratton's goal of giving people the
personal education they need to achieve lifetime success."
The Bryant & Stratton College "You're hired"
TV spot featuring Boren is running in select regional markets
including Western New York, Northern Ohio, Milwaukee and Virginia.
"This idea could never be as effective as it is if
there weren't creative thinking from everyone at our
firm; from the writers and producers to the media people and,
especially, the client, who was essential in securing Maria.
You had to have out-of-the-box thinking across the board for
this idea to work. We had it, and it all came together beautifully."
LoBo & Petrocine opened its doors in 2003. The firm
was founded by partners Russ Petrocine, Lou LoPriore and Rick
Bodamer. The agency currently has gross billings in excess
of $8 million. Their clients represent a diverse range of
industry categories including education, health, natural nutrition,
real estate, marine and automotive.
LoBo & Petrocine Appoints Beth Beyer Agency Comptroller
October
15, 2003, Melville, NY - LoBo & Petrocine,
a full-service advertising and marketing communications firm
located in Melville, has appointed Beth Beyer to the newly
created position of Comptroller.
Ms. Beyer, who resides in Brooklyn, will be responsible for
the overall day-to-day financial operations of the Melville-based
agency. Previous to LoBo & Petrocine, Ms. Beyer was a
billing manager at KPC Christopher Thomas. She left that position
in March when the company's financial services were
consolidated in St. Louis.
According to Russ Petrocine, President of LoBo & Petrocine,
the addition of Ms. Beyer is a significant step forward for
the new agency. "With more than 10 years of experience
in agency financial management, Beth brings a level of knowledge
and understanding that is extremely valuable to us,"
he said. "Our agency has experienced significant growth
since we opened our doors in January. Adding someone with
Beth's background will have a very positive impact on
our current and future business plans."
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