Where We're Going

LoBo & Petrocine Selected Agency of Record for Mergent, Inc. and New Subsidiary, Indxis, Inc
March 30, 2009

LoBo & Petrocine Adds Megan McCarthy As Junior Account Executive
February, 2009

LoBo & Petrocine to Market Waterford Room for the Irish Coffee Pub
May 10, 2005

Janet Winckler Joins LoBo & Petrocine
March 16, 2005

LoBo & Petrocine Ties Into NBC's "The Apprentice"
March 4, 2005

LoBo & Petrocine Appoints Beth Beyer Agency Comptroller
October 15, 2003

LoBo & Petrocine Selected Agency of Record for Mergent, Inc. and New Subsidiary, Indxis, Inc

Melville, NY, March 30, 2009 - Lobo & Petrocine, the Melville-based marketing communications firm, has begun doing advertising and promotional work for Mergent, Inc., a leading provider of business and financial information on global publicly-listed companies, and its new subsidiary, Indxis, Inc., which provides comprehensive, state-of-the-art index services to blue-chip financial firms worldwide.

"We are extremely pleased to add such fine and forward-thinking companies to our client roster," commented Russ Petrocine, President of LoBo & Petrocine. "We have just created and are placing a new branding campaign for Indxis, while we are in the process of completing a direct mail effort for Mergent's "Handbook of Dividend Achievers™", one of the most preeminent financial resources in the world of investing."

"We think LoBo is going to be a great marketing partner for us," said Brian Whelan, Director of Marketing at Mergent and Indxis. "We feel their talent and expertise will help strengthen the Mergent brand and establish Indxis as a recognized global leader in index services. We're excited about our future together."

With a history that traces back to 1900, Mergent maintains one of the world's longest continuously collected databases of descriptive and fundamental information on domestic and international companies, pricing and terms and conditions data on fixed income and equity securities, and corporate action data.

Indxis, Inc. is a comprehensive index services provider, offering a full suite of services, including index creation, licensing, index calculation, maintenance, administration, real-time data distribution, as well as custom index software creation. The company's index calculation platform is has a proven track record of calculating and disseminating some of the world's largest and most recognizable indices.

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

LoBo & Petrocine Adds Megan McCarthy As Junior Account Executive

Melville, NY, February, 2009 - Adding youthful talent and fresh perspective to its account services team, Lobo & Petrocine, the Melville-based marketing communications firm, has hired Megan McCarthy of Bayport, NY, as a Junior Account Executive. In her new position, she will be working on several pieces of the agency's business, including Bryant & Stratton College.

"As a recent college graduate with marketing and public relations experience in research and new media opportunities such as podcasts, Megan is a welcome addition to our staff, " stated LoBo President, Russ Petrocine. "An excellent student in college, she is well-versed in today's evolving technologies and her internship programs gave her valuable insights and real-world experience."

Ms. McCarthy graduated from Stony Brook University in December, 2008, where she earned her BS in Business Marketing with a minor in Media Arts. While in college, she completed two internships. As a Marketing intern, she helped develop and conduct marketing research projects. As a PR/Communications intern, she helped produce podcasts, informational videos and assisted in event planning.

LoBo & Petrocine to Market Waterford Room for the Irish Coffee Pub

Melville, NY, May 10, 2005 - LoBo & Petrocine, the Melville-based marketing communications firm, has been selected by the Irish Coffee Pub to help market their Waterford Room, a private space for weddings and business meetings.

According to Russ Petrocine, President of LoBo & Petrocine, "We're excited about this assignment. By creating a unique identity for the Waterford Room at the Irish Coffee Pub we can more effectively grow their wedding, business meeting and off-site catering business."

Petrocine goes on, "The Irish Coffee Pub is a Long Island landmark. They have a great reputation as one of the most charming, intimate places to go for lunch or dinner. We want to help make the Waterford Room top-of-mind when people think about a place for catered events."

LoBo's campaign to market the Waterford Room includes print and broadcast as well as Internet advertising. According to Petrocine, "A number of people at our agency have experience working in the hospitality industry. That gives us a unique understanding of the marketplace that we will use to make the Waterford Room a wedding and business meeting destination."

The Irish Coffee Pub is located on Carleton Avenue in East Islip. It was recently rated "One of the most romantic restaurants on Long Island" by News 12 Long Island.
LoBo & Petrocine opened its doors in 2003. The firm was founded by partners Russ Petrocine, Lou LoPriore and Rick Bodamer. The agency currently has gross billings in excess of $9 million. Their clients represent a diverse range of industry categories including education, health, natural nutrition, real estate, marine and automotive.

Janet Winckler Joins LoBo & Petrocine

Melville, NY, March 16, 2005 - To meet their growing client roster and increased volume of work, LoBo & Petrocine, the Melville-based marketing firm, has hired Janet Winckler to be their Traffic/Production Manager.

According to LoBo President, Russ Petrocine, "When we opened our doors just over two years ago, we were able to manage traffic and production with the staff we had. But I'm pleased to say we've grown beyond that. Luckily, Janet was available to join us to improve our work flow processes and oversee quality control for the increasing volume of print material we are producing."

Winckler has more than 25 years of advertising industry experience, with an extensive background in print production. She was Production Manager for several Long Island marketing firms, including Stillman Advertising, Progressive Marketing, Greenstone Roberts and Rabasca & Co. She has also worked on a number of national and regional accounts, including Twinlab, Astoria Federal Savings Bank, Bic, Domino Sugar, Bodyonics/ Pinnacle, Apple & Eve, Avis Car Rental, and Palm Bay, a distributor of imported wines.

LoBo & Petrocine opened its doors in 2003. The firm was founded by partners Russ Petrocine, Lou LoPriore and Rick Bodamer. The agency currently has gross billings in excess of $9 million. Their clients represent a diverse range of industry categories including education, health, natural nutrition, real estate, marine and automotive.

LoBo & Petrocine Ties Into NBC's "The Apprentice"

Melville, NY, March 4, 2005 - Marketers come up with creative solutions for their clients. That's their job. But in today's rapidly changing marketplace, those solutions don't necessarily come from the creative department. And in the case of a project LoBo & Petrocine recently completed for their client, Bryant & Stratton College, a uniquely creative idea came from the firm's "media mavens."

The result is a TV commercial for Bryant & Stratton specifically created by LoBo & Petrocine to run during NBC's hit program, The Apprentice.

LoBo & Petrocine President, Russ Petrocine, explains, "Bryant & Stratton College has a 150 year history of helping people earn the degree they need to advance in good careers; to, in effect, hear employers tell them, 'You're hired.'" So it occurred to us, why not leverage the popularity of a hit TV show that features the phrase, 'You're fired?'"

But as opposed to just running a Bryant & Stratton commercial during The Apprentice, LoBo & Petrocine took the idea further. First they hired Maria Boren to star in the commercial. Boren was a cast member on the second season of The Apprentice (she was notable for her pixie haircut and no-nonsense demeanor). Then they got particularly creative in terms of where they ran the commercial.

Petrocine explains, "In most markets, our media department was able to have ours be the very first commercial to air right after Donald Trump says, 'You're fired.' Then the spot plays off the show. You see Maria coming out of the boardroom rolling her suitcase. She says, 'If you want to hear you're hired, go to Bryant & Stratton College.' Then she gets on the elevator and leaves.

Petrocine went on, "The commercial is very dramatic and very effective, but the placement was essential. We wanted to achieve an immediate contrast between Trump closing the door on someone's future and Bryant & Stratton College opening another door to a better, brighter future."

According to Tracy Nannery, Bryant & Stratton College's Vice President/Admissions, "This commercial fits perfectly with Bryant & Stratton's goal of giving people the personal education they need to achieve lifetime success."
The Bryant & Stratton College "You're hired" TV spot featuring Boren is running in select regional markets including Western New York, Northern Ohio, Milwaukee and Virginia.

"This idea could never be as effective as it is if there weren't creative thinking from everyone at our firm; from the writers and producers to the media people and, especially, the client, who was essential in securing Maria. You had to have out-of-the-box thinking across the board for this idea to work. We had it, and it all came together beautifully."

LoBo & Petrocine opened its doors in 2003. The firm was founded by partners Russ Petrocine, Lou LoPriore and Rick Bodamer. The agency currently has gross billings in excess of $8 million. Their clients represent a diverse range of industry categories including education, health, natural nutrition, real estate, marine and automotive.

LoBo & Petrocine Appoints Beth Beyer Agency Comptroller

October 15, 2003, Melville, NY - LoBo & Petrocine, a full-service advertising and marketing communications firm located in Melville, has appointed Beth Beyer to the newly created position of Comptroller.

Ms. Beyer, who resides in Brooklyn, will be responsible for the overall day-to-day financial operations of the Melville-based agency. Previous to LoBo & Petrocine, Ms. Beyer was a billing manager at KPC Christopher Thomas. She left that position in March when the company's financial services were consolidated in St. Louis.

According to Russ Petrocine, President of LoBo & Petrocine, the addition of Ms. Beyer is a significant step forward for the new agency. "With more than 10 years of experience in agency financial management, Beth brings a level of knowledge and understanding that is extremely valuable to us," he said. "Our agency has experienced significant growth since we opened our doors in January. Adding someone with Beth's background will have a very positive impact on our current and future business plans."

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