Where We're Going

Long Island Ad Agency LoBo & Petrocine Selected By Health Care Products To Do Advertising and Promotion
May 22, 2009

Long Island Ad Agency LoBo & Petrocine Utilizes Subway Domination Campaign for Monroe College
May 18, 2009

Long Island Ad Agency LoBo & Petrocine Hires Darlene Puntillo As Senior Account Executive
May 15, 2009

LoBo & Petrocine Stages "I Do Take Two" Wedding Event For Irish Coffee Pub
May 12, 2009

LoBo & Petrocine Selected Agency of Record for Mergent, Inc. and New Subsidiary, Indxis, Inc
March 30, 2009

LoBo & Petrocine Adds Megan McCarthy As Junior Account Executive
February, 2009

Long Island Ad Agency LoBo & Petrocine Selected By Health Care Products To Do Advertising and Promotion

Melville, NY, May 22, 2009 - Lobo & Petrocine, the Melville-based marketing communications firm, announced today that it has been selected to handle the advertising and promotional work for Health Care Products (HCP), a division of Hi-Tech Pharmacal Inc., a world leader in formulating science-based, over-the-counter health aids and nutritional products for people with diabetes.

"HCP makes a full line of quality products that can truly make a difference in people's lives," commented LoBo partner and creative director, Lou Lopriore. "We've worked with HCP on a number of specific projects including package design for a number of products as well as creating and placing advertising campaigns for both the trade and consumers."

HCP's innovative product line includes Diabetic Tussin, OTC cough and cold remedies, Diabetic Derm skin/foot care creams, Multi-betic multi-vitamins/supplements, Diabeti Sweet, a sugar substitute, and Zostrix, topical pain management products for arthritis, neuropathy, and general foot pain.

"We are very pleased with our relationship with Lobo & Petrocine," said Marlene Ross, Vice President of Marketing at HCP. "They continue to do excellent work for us and bring a level of expertise, creativity and commitment that will help move our brands forward in the future."

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

Long Island Ad Agency LoBo & Petrocine Utilizes Subway Domination Campaign for Monroe College

Melville, NY, May 18, 2009 - In an effort to recruit more college students in an increasingly competitive marketplace, LoBo & Petrocine, the Melville-based marketing communications firm, and its client, Monroe College, are taking over subway cars, stations and buses throughout the metropolitan New York area with a highly innovative and very targeted out-of-home advertising campaign.

"Our research showed that a large percentage of Monroe College students are heavy users of subways and buses," stated LoBo & Petrocine President Russ Petrocine, "so our objective is to be as visible as possible on public transportation. In many cases, this has meant making "domination" buys to enhance our visibility."

"Monroe College really challenged us to find innovative ways to make a greater impact in this media," continued Mr. Petrocine. "They wanted to try new approaches to reach their audience and never hesitated when an opportunity presented itself. So working with our media partners, we explored, developed and were first to launch several new and creative out-of-home media applications."

At LoBo's direction, Monroe was the first college to take advantage of CBS Outdoor's "Brand Train" Program, where an advertiser purchases all of the signage on one side of 10% of the subway cars throughout the subway system.

The agency then tested Titan Outdoor's "Michelangelo" concept, where advertising is placed on the interior ceiling of city buses. Monroe was the second advertiser to try this, following only the NYPD.

Again working with CBS Outdoor, LoBo and Monroe were the first advertisers to try a "station domination" program outside of Manhattan. At selected subway stations, Monroe bought 100% of the available advertising inventory in the station.

When CBS Outdoor began offering advertising on the exterior of local subway trains, once again LoBo and Monroe College were the first to recognize the potential and jumped on the opportunity.

"It's all about putting our eggs in a more concentrated basket," said Mr. Petrocine. "By dominating select spatial areas where our target audience is every day, we are making Monroe College top-of-mind in areas that are important to the school. So far, our out-of-home campaign is doing an excellent job of promoting Monroe's Associate, Bachelor, MBA and online degree programs." Mr. Petrocine added, "Our out-of-home efforts really show prospective students who regularly ride the subways how extensive an education Monroe College offers."

Monroe College has been providing a career-focused quality education for over 75 years. With over 7,000 students, Monroe has campuses in the Bronx and New Rochelle. They also offer degrees through their Online Program.

Long Island Ad Agency LoBo & Petrocine Hires Darlene Puntillo As Senior Account Executive

Melville, NY, May 15, 2009 - Lobo & Petrocine, the Melville-based marketing communications firm, has hired Darlene Puntillo of Medford, NY, as a Senior Account Executive. As part of the agency's account team, she will be working on several of the agency's key pieces of business, including Bryant & Stratton College and Indxis Financial Services.

"In this economy, good strategic thinking as well as conscientious personal service are more important than ever," explained LoBo President, Russ Petrocine. "Darlene's extensive experience in account services and her strong professional ethic will add considerably to our capabilities, helping us become even more responsive to our clients' needs."

Before joining Lobo & Petrocine, Ms. Puntillo was an Account Executive for almost six years at KDJ Advertising where she worked on several accounts, including North Fork Bank, Sandler O'Neil, Restaurant Management Inc., Scimitar, Capital Advisors Group, and Lancer Insurance. Prior to that, she worked at Cameron Advertising and at Travel Agent Magazine where she managed the sales department and acted as liaison between the advertising and editorial staff.

Ms. Puntillo is a graduate of Long Island University - Southampton Campus, where she earned a BFA in Communications-Advertising/Public Relations in 1995.

LoBo & Petrocine Stages "I Do Take Two" Wedding Event For Irish Coffee Pub

Melville, NY, May 12, 2009 - The Irish Coffee Pub of East Islip was interested in carving out a unique niche in the highly competitive and lucrative Long Island wedding celebration market. So LoBo & Petrocine, the Melville-based marketing ommunications firm, in conjunction with WBZO radio, helped stage a wedding event for the restaurant that was anything but "traditional".

Called the "I Do Take Two" Wedding Show, the promotional event was targeted to couples 35 to 54 years of age who were getting married for a second time and have very different priorities, preferences and concerns than first-time wedding participants.

"Over 50% of all weddings today include a bride or groom who has been married before," explained Russ Petrocine, President of LoBo & Petrocine. "Many of them are just not interested in big, glitzy affairs the second time around. They want a more intimate, relaxed and personable venue with great ambiance, food and service where they can really enjoy their special day with their friends and families. The Irish Coffee Pub is perfect for that type of affair."

According to Mr. Petrocine, the "I Do Take Two" Wedding Show was hosted by station personalities at WBZO radio and featured a variety of experts on staging a second wedding, including dress designers, florists, travel agents. Plus wedding planners were on hand to provide helpful tips on proper second-wedding etiquette.

"The event attracted a lot of people," he said, "and more importantly, it helped establish the Irish Coffee Pub as a unique and refreshing alternative to traditional wedding halls, especially when it comes to planning a second wedding."

Named "one of the most romantic restaurants on Long Island" by News 12 Long Island, the Irish Coffee Pub is located on Carleton Avenue in East Islip and features the beautiful Waterford Room for wedding receptions and other celebrations. Plus the restaurant can also off site catering.

LoBo & Petrocine Selected Agency of Record for Mergent, Inc. and New Subsidiary, Indxis, Inc

Melville, NY, March 30, 2009 - Lobo & Petrocine, the Melville-based marketing communications firm, has begun doing advertising and promotional work for Mergent, Inc., a leading provider of business and financial information on global publicly-listed companies, and its new subsidiary, Indxis, Inc., which provides comprehensive, state-of-the-art index services to blue-chip financial firms worldwide.

"We are extremely pleased to add such fine and forward-thinking companies to our client roster," commented Russ Petrocine, President of LoBo & Petrocine. "We have just created and are placing a new branding campaign for Indxis, while we are in the process of completing a direct mail effort for Mergent's "Handbook of Dividend Achievers™", one of the most preeminent financial resources in the world of investing."

"We think LoBo is going to be a great marketing partner for us," said Brian Whelan, Director of Marketing at Mergent and Indxis. "We feel their talent and expertise will help strengthen the Mergent brand and establish Indxis as a recognized global leader in index services. We're excited about our future together."

With a history that traces back to 1900, Mergent maintains one of the world's longest continuously collected databases of descriptive and fundamental information on domestic and international companies, pricing and terms and conditions data on fixed income and equity securities, and corporate action data.

Indxis, Inc. is a comprehensive index services provider, offering a full suite of services, including index creation, licensing, index calculation, maintenance, administration, real-time data distribution, as well as custom index software creation. The company's index calculation platform is has a proven track record of calculating and disseminating some of the world's largest and most recognizable indices.

LoBo & Petrocine Adds Megan McCarthy As Junior Account Executive

Melville, NY, February, 2009 - Adding youthful talent and fresh perspective to its account services team, Lobo & Petrocine, the Melville-based marketing communications firm, has hired Megan McCarthy of Bayport, NY, as a Junior Account Executive. In her new position, she will be working on several pieces of the agency's business, including Bryant & Stratton College.

"As a recent college graduate with marketing and public relations experience in research and new media opportunities such as podcasts, Megan is a welcome addition to our staff, " stated LoBo President, Russ Petrocine. "An excellent student in college, she is well-versed in today's evolving technologies and her internship programs gave her valuable insights and real-world experience."

Ms. McCarthy graduated from Stony Brook University in December, 2008, where she earned her BS in Business Marketing with a minor in Media Arts. While in college, she completed two internships. As a Marketing intern, she helped develop and conduct marketing research projects. As a PR/Communications intern, she helped produce podcasts, informational videos and assisted in event planning.

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